… on specific use cases of autonomous vehicles like public … an exploratory approach with a
qualitative research design, … that influence the perception of autonomous driving. A number of …

… TAM, the use of technology is driven by its perceived usefulness and ease-of-use. The first
… Having established the soundness of the measures, we subsequently use them to test the …

… insights contribute greatly to our understanding of consumers… a logic test and excluded for
the subsequent analysis. More … To this end, a simple marketing strategy based on consumers…

… to marketing and management research, which shed light on consumers' perceptions of AI-…
structural equation modelling (SEM) and mediation analysis using the software R 3.6.1 and …

… as perceived risk on trust in AVs in four autonomous driving … Design and Evaluation 1) Trust:
Many of the existing works examining explanations in the context of autonomous driving do …

… The research about consumer perceptions of AV has lagged the technology itself [15]. …
In marketing, sustainability is essential in order to create customer value and also to build …

… consumer preferences and offer important insights to … explored consumers’ preferences using
a multimodal analysis … to design similar levels of preparedness and technology integration …

… in automation, as well as elements that mediate perceived risk, … of a vehicle equipped with
self-driving technology to operate … are and how different the associated design process is. For …

… What must be further dealt with regarding future security is the design of insurance policies,
… real-life test drive could make people to think more about potential benefits and perceived …

… Automated driving technology is assumed to result in a paradigm shift in the transportation
system. This shift to give up the … The overall results of this analysis are shown in Table 3. …