… and generalizable destination personality scale for the use in … was to develop a new destination
personality scale which … suitable for the description of destination personality. In order to …

… A scale to measure destination gender with a Chinese sample is first developed and
validated in this study. Then, the scale is tested with a Western sample for comparison. Results …

… from Korean visitors to Jeju (KJ), South Korea. Third, the scale will be validated through a …
verify external validity through data from Chinese visitors to Jeju (CJ) in South Korea, and …

… This study aimed to empirically develop a new DPS for measuring destination personality
in Thailand following the scale development theory and applications of Churchill (1979) and …

… valid scale to measure backpacker identity. Guided by Social Identity Theory (SIT), this study
aims to develop and validate a scale to measure backpacker identity in the Chinese context…

… In exploring the components of RS, this study focuses on Hong Kong (HK) residents’
sentiment toward the city’s dominant source market, Mainland Chinese tourists (MCTs), for two …

… relevant scale measuring Chinese cultural values in tourism. This research aims to develop
and validate a Chinese cultural values scale … studying Chinese tourist behaviour can test the …

… brand and the projection of the tourist destination, which is why the purpose of this study
is to design and validate a scale to measure Brand Personality in Tourist Destinations (BPTD). …

… Following the best practices for scale development suggested in the literature (Churchill, …
study method to develop and validate the scale of CCB in rural tourism destinations. Specifically…

… No difference was observed between female and male Chinese tourists who rely more
on destination brand personality over self-congruity when the impact of symbolic destination …