… through digital or electronic media among businesses and consumers, is growing rapidly,
especially during the COVID-19 era. We propose a framework for analyzing digital marketing …

… research question (“What are the areas of further research on the use of Data Science in
Digital Marketing?”), in our results, we have identified a total of 9 topics for future research on …

… The objective of this study is to close the knowledge gap … digital marketing tools based
on a literature review in order to leverage the opportunity of digital technology in the marketing …

… articles that investigate digital marketing capabilities and … building a future research agenda
for the industrial marketing field. … of digital marketing capabilities” question of prior research …

… Social and digital marketing offers significant opportunities to … This study brings together the
collective insights from several … future research agenda relating to key aspects of digital and …

… identify some significant gaps and set a future research agenda. … studies can prove to be
an excellent method as they help in gaining an in-depth and holistic view of a research agenda …

… The conceptualization of the topic model and major research agendas … research collaborations
in interactive and digital marketing. Finally, our study further uncovers the major research …

… This study aims to understand the influence of Big data analysis on … , this research aims at
outlining the concept of Big Data and at understanding how its use influences digital marketing …

… This study aims to introduce the special issue on digital marketing and business-to-business
(B2B) relationships. In general, only modest attention has been devoted to the study of …

… marketing strategy. Fourth, through the identification of several research gaps, we offer a
promising agenda for future research with reference to theory, context and methodology. …