… The paper “Influence of New-Age Technologies on Marketing: A Research Agenda” provides
a great summary of the impact of evolving digital technologies in the near future. Kumar, …

… Future research agenda Table 1 highlights a research agenda on digital advertising that
is directly … We have identified several future directions within our proposed framework and …

… an interpretative framework, and suggests valuable future research directions within each
thematic area. The article contributes to the theoretical and managerial discussion on digital-…

… Digital Marketing Strategy offers. Simon Kingsnorth’s in-depth understanding of such a broad
range of digital marketing … budding and experienced digital marketing professionals alike. …

… modern marketing activities to promote their products and services. … study highlights the
role of key various digital marketing channels. The study addressed the role of digital marketing …

We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …

… future research agenda to study the continuous transformation fostered by accelerated adoption
of AI across the marketing … functions of the AI revolution is digital marketing. The areas in …

… Islamic marketing research. This article contributes to the development of digital marketing
… and characterizing potential new fields of Islamic marketing research. In the future, business …

… The above studies received such a high number of citations because they demonstrate future
research agendas spanning a range of topics that is much broader than digital servitization …

… : the more the business performs personalised digital marketing, the higher the … digital
marketing and revenue management allows control of two different components of the marketing …