… marketing communications techniques. This chapter shows you how to create a comprehensive
digital marketing plan… resources, planning and optimization for digital marketing. It’s also …

… data that enable new analytic methods, (3) creates marketing innovations, and (4) requires
new strategic marketing frameworks. It is important to keep in mind that different technologies …

… Digital marketing is leading the way in … of this study is to identify influential cited works in
digital marketing communication (DMC) research, to determine the current status of the research …

… In the review, we assess relevant themes, knowledge and applications as well as research
gaps. We then propose a research agenda for future work in the form of six research …

… framework that delineates how AI reshapes digital marketing, … digital marketing and
customers, particularly the marketing of … require specialised digital marketing strategies offering …

… more digital. With digital transformation in place, a plethora of digital marketing techniques
are … Customer retention is higher due to these digital technologies. Particularly, their use in …

… this study is to review articles on digital marketing to identify top themes, determine the current
status of research in digital marketing … This research has reviewed 925 papers published …

… Seventh, we develop a rich research agenda that contributes to expand the perimeter of the
field, while revealing new research gaps that can lead to fruitful avenues for further enquiry …

… Reflections on societal and business model transformation arising from digitization and big
data analytics: A research agenda. The Journal of Strategic Information Systems, 24(3), 149–…

… a research agenda to advance the scholarly debate on AI in the three literatures studied
with an emphasis on cross-fertilization of theories used across fields, and neglected research …