… is the digital marketing and the subject is the digital marketing … for digital marketing used in
the specialized literature and the … challenges facing the development of digital marketing. For …

… marketing strategies; using various digital marketing techniques to hijack potential customers
from competitors and/or attracting and maintaining existing customers from them; choosing…

… tasks and processes (eg, machine learning to uncover meaningful insights). Consequently,
we define a digital marketing resource as a digital-related marketing … , a digital marketing …

… However, in the era of global digitalization and the introduction of new technologies,
most of the tasks go from classical marketing to digital marketing. This is primarily due to the …

… has come the need for marketing managers to (1) prioritize what they wish to accomplish
and (2) determine which digital marketing tactics to invest in. We consider these issues from the …

… challenge of acquiring such knowledge and skills and using them not only technically, but
also strategically and operationally. These challenges … of Data Science in Digital Marketing?”), …

… of e-commerce posed several ethical issues for marketing managers and organizations, …
and theoretical issues were prominent research themes. During this period, the Internet was …

… digital marketing parameters to measure the awareness and effectiveness of digital marketing
among marketing … also leads to privacy and misleading of information issues. They have …

… In this way, our literature review, as a methodology that studies emerging issues, may offer
… In the first of these, the main theoretical contributions that support the proposed problems are …

… experts on issues relating to digital and social media marketing. The … issues including
artificial intelligence, augmented reality marketing, digital content management, mobile marketing …