[PDF][PDF] The role of digital marketing in business performance with the moderating effect of environment factors among SMEs of UAE

MT Nuseir, A Aljumah - International Journal of Innovation …, 2020 - researchgate.net
… , timely and correctly through various digital technologies. The purpose of this … digital
marketing and business performance among SMEs of UAE. The study was conducted on marketing

Business strategy and the management of digital marketing

EM Olson, KM Olson, AJ Czaplewski, TM Key - Business horizons, 2021 - Elsevier
… various business strategies. Are all digital marketing tactics equally effective in all environments?
… pursuing one of four business strategies when it comes to digital marketing? And which …

Application of AI technology in modern digital marketing environment

K Nair, R Gupta - World Journal of Entrepreneurship, Management …, 2021 - emerald.com
… Adopting AI can help digital marketers build intelligent systems that can analyze and respond
like human beings. AI has offered an exceptional opportunity for digital marketers to identify…

[PDF][PDF] Digital marketing and SMEs: a systematic mapping study

AR Thaha, E Maulina, RA Muftiadi… - Library Philosophy and …, 2021 - researchgate.net
business environment and consumer behavior. Therefore, the need to find out about research
trends and themes in digital marketing … directly related to digital marketing and SMEs over …

Stimulating E-Business Capabilities and Digital Marketing Strategies on Business Performance in E-Commerce Industry

FDG Solfa, SC De Oliveira… - International Journal of …, 2023 - journals.gaftim.com
… how e-business capabilities and digital marketing strategies jointly influence business
performance in … performance and sustainability in an increasingly digitized business environment. …

[PDF][PDF] Does digital marketing platforms affect business performance? A mini-review approach

MA Yosep, M Mohamed, MY Yusliza… - Proceedings of the …, 2021 - ieomsociety.org
… In the modern business environment, consumers are increasingly influenced by megatrends
involving marketplace, technology, socioeconomics, geopolitics, and natural environment. …

The Use of Data Science in Digital Marketing Techniques: Work Programs, Performance Sequences and Methods.

K Arora, M Faisal - Startupreneur Business Digital (SABDA …, 2022 - journal.pandawan.id
… and taking action from large data sets in a digital business environment. However, despite
these advances, relevant evidence for actions to improve data science management in the …

[PDF][PDF] Exploring digital marketing resources, capabilities and market performance of small to medium agro-processors. A conceptual model

M Chinakidzwa, M Phiri - Journal of Business and Retail Management …, 2020 - jbrmr.com
… to influence business environment as there is a remarkable growth in digital business services
… which planning is prevalent in the digital marketing environment. The study views strategy …

Digital Marketing Business Strategy to MSME Performance in the Industrial Revolution 4.0 Era

A Setyawati, R Sugangga, FI Maula… - Jurnal Entrepreneur Dan …, 2023 - journal.uc.ac.id
… so the business environment in terms of dynamics and competitiveness as contingency
factors that affect the effectiveness of various types of innovation strategies in terms of products …

Characteristics of the digital marketing advantages and disadvantages

SS Veleva, AI Tsvetanova - IOP Conference Series: Materials …, 2020 - iopscience.iop.org
… and effective marketing strategy for businessdigital marketing The application of digital
marketing allows companies to be flexible and adaptable to changes in the external environment