The implications of digital marketing and e-commerce in the tourism sector growth

S Carvalho, JV Carvalho - Advances in Tourism, Technology and Smart …, 2020 - Springer
… In this new environment, eYcommerce, with their innovative and … in business strategies and
processes across economic sectors. the combination of these two concepts, digital marketing

[PDF][PDF] Digital Marketing and Customer Satisfaction a Comparative Study

R Shridhar - RES MILITARIS, 2023 - resmilitaris.net
… Authors investigate different types of Digital Marketing strategies with different … , the growing
use of Digital Marketing as a technique to achieve sales in digital environments has led to a …

A conceptual approach to the strategies and steps of digital marketing

Y Durmaz, RE Akan - … of Contemporary Research in Business …, 2023 - learning-gate.com
… Businesses now play an active role in the Internet environment by using digital marketing
methods with their customers. Follow-up and continuity are always essential in …

Digital marketing, online trust and online purchase intention of e-commerce customers: Mediating the role of customer relationship management

M Yunus, J Saputra… - International Journal of …, 2022 - m.growingscience.com
… of CRM in the relationship of digital marketing and online trust on the online … Digital Marketing
and Online Trust have a significant positive relationship with CRM. Also, Digital Marketing

Digital marketing strategy of property agents in the new normal era

P Pandiangan, IAO Martini - JMBI UNSRAT (Jurnal Ilmiah …, 2021 - ejournal.unsrat.ac.id
… agent strategy has made the use of digital marketing maximum and is able to adapt to the …
agen properti telah memaksimalkan pemanfaatan digital marketing dan mampu beradaptasi …

[PDF][PDF] Digital Marketing Skills in High Demand: Exploratory Study of Multiple Competencies for a Marketing Professional

H Neuvonen, M Pecoraro - Athens Journal of Business & …, 2024 - athensjournals.gr
… What is not well understood is what employers demand for digital marketing skills. The … ,
and marketing professionals in business face in the rapidly changing environment. We explore …

The green competitiveness of enterprises: Justifying the quality criteria of digital marketing communication channels

Y Chen, A Kwilinski, O Chygryn, O Lyulyov… - Sustainability, 2021 - mdpi.com
… development of environmentally friendly competitive positions indicate that there is a strong
system of indicators for assessing the quality and effectiveness of digital marketing strategies…

[PDF][PDF] The Effect of Digital Marketing on SMEs: A case study of Swedish and Nigerian companies

AT Arobo - 2022 - diva-portal.org
marketing strategies in a competitive business environment, presents an opportunity for
critical evaluation and analysis in this study. Existing literature on brand growth with respect to …

What is the current state of integrating digital marketing into entrepreneurship: a systematic mapping study

SD Ergashxodjayeva, L Abdukhalilova… - Proceedings of the 6th …, 2022 - dl.acm.org
… on digital marketing-based entrepreneurship. The scientific contribution of this paper is a
taxonomy that provides a classification of digital marketing … regarding digital marketing-in-…

[PDF][PDF] Digital marketing: background, essence, management

TМ Yankovets, MО Vyshnevska - Publishing House “Baltija …, 2020 - baltijapublishing.lv
… The essential features of the «digital marketing» concept … our own definition of digital
marketing, which clearly defines its … in the external environment due to the development of digital