… , brand, and relationship affect customer attitudes and … that the customer equity drivers in the
customer equity framework will … customers, the lifetime values determine the customer equity …

… offer stellar value turn buyers (try-ers) into lifetime customers. Value is the strategic driver that
… A computer superstore lost $50,000 of one unhappy buyer’s business (direct lifetime value) …

… customer lifetime values—but we ignore all fixed costs and … their customer-centric initiatives
drive every major strategic … on: a company’s total customer equity is calculated by adding …

… and relationship equity) are important explanatory drivers of the repurchase intention … not
included all customer equity factors (eg, customer life value, customer acquisition and retention…

… The lifetime value of employees (ELV) can be an effective … Focus and investment on employees
is inevitable to drive customer… of customer wallet, customer process, customer equity and …

… The term results from the war of innovation, business strategy, and the war of smarts to prove
who … Today, we can claim that the driving force for change is technology. However, it is the …

… about business strategy and the way they create value. … value creation (LTVC), ie the ability
to align financial value … are in the driving seat of a company's long-term strategy. This raises …

… , practitioners will likely be able to engage customers and enhance customer equity. …
delivery is an inherent theme in marketing to drive the customer relationship management …

… for each of the three drivers of customer equity. Tackling customer acquisition, development,
… While the increase in residual lifetime value might be a theoretically sound measure, this …

… ability to predict customer lifetime value will generate an … , we believe variety is the strongest
driver of competitive advantage. In … , aims to increase a firm's customer equity, we discuss its …