… spent on television ads, our results are the first field experiment on their persuasive power on
… We first find large effects on recall of seeing an ad about LGBTQ people. This confirms that …

… persuasive treatment effects. If only statistically significant results were published, then we
would be left with one large … to television advertising because, in a close election, these small …

… matters up and down the ballot, but it has much larger effects in down-… ad effects is persuasion,
not the mobilization of partisans. Our results have implications for the study of campaigns …

… new results on the effects of television advertising in campaigns. Our very granular and
high-… on persuasive effects of media to roughly estimate the possible magnitude of the implied …

… From the content of televised political ads, observers of … results were published, then we
would be left with one large … “How Large and Long-Lasting Are the Persuasive Effects of …

… (2021, Appendix I) find that TV ad effects have not declined in recent election cycles. …
What are the broader implications of our results for campaigns and for democracy? Seen in …

… political ads airing on live television, mostly on broadcast … that effects are generally small
and not very long lasting. But … One interpretation of these results is that the prognostication …

… Although I consider tv ads, my analysis has implications for … The theory and empirical
results of the current paper apply to … , but I also allow for persuasive effects for ads. Although, …

… fixation of the current persuasion literature on television ads in … between campaigns’
spending choices and election results … on television advertising, due to the high percentage of …

… Our results indicate that differential mobilization effects of … describes television advertising
rather than digital advertisements, … First, we provide evidence that persuasion campaigns can …