… Live-streaming shopping has become increasingly popular in social commerce. Reviewing
recent research on live-streaming shopping, we find that most papers about this topic have …

… the factors influencing consumers’ live-stream shopping intention by … purchase intention.
In addition, this study highlights the theoretical and managerial implications for social commerce…

… From an IT affordance perspective, this study explores how … interaction can influence
consumers’ purchase intention … IT affordances in online social commerce conceptualization …

… that: visibility affordance influences customer purchase intention … From this point of view,
social commerce is defined as a … have experienced streaming on a social commerce site can be …

… This research will provide a new theoretical perspective for the study of … Social commerce
affordances refer to the shopping-oriented action possibilities provided by social commerce …

… Building a theoretical model from the perspective of IT affordance, this study aims to examine
how live streaming affordance influences users’ purchase intentions through perceived …

… on a platform has become a new model of social commerce. … IT affordance and purchase
intention in live commerce, but in … academic approach was taken to identify IT affordance and …

… livestreaming reuse intention is influenced by customer trust in the streamer from an affordance
perspective. … on consumers‟ continuous purchase intentions in C2C social commerce: A …

… Taking an affordance view of live streaming, this study defines affordance of live streaming
… how consumers’ cross-border online purchase intention can be affected by live streaming. …

… of IT affordance will provide us a valuable perspective to … on live streaming shopping, a
new type of social commerce … behavior (eg, purchase intention and repurchase behavior), and …