… Therefore, it is very important for businesses to know how to deal with social media and the
… focusing on hotels social media use and how engagement in social media can be valuable …

… consequences for employees that use the ESM. Our research helps shed light on these
consequences of ESM use… Individuals who are more inclined to participate in a social media …

… According to the tenets of influencers marketing role, the current companies generally invite
the effective social media influencers like the bloggers with millions of their followers on their …

… Increasingly firms are looking to use social media to connect with different stakeholders as
… to adopt Social Media Marketing (SMM) mechanisms for improving their business impact. …

… effect of social media use during the COVID-19 pandemic. As lockdowns will result in more
use of social media… uses for the public and private organizations, social media has also been …

… creation of new information by consumers who are inclined to rate, review, and publish
their own experiences that is driving the impact of social media deeper into the organization. …

… Taken together, these results offer a better understanding of the ways social media
marketing impact businesses and provide intelligence on how to allocate resources to develop …

… social media that can be used by companies for marketing activities, this study only looks at
the impact of social media … Therefore, in order to better understand the role of social media …

… and maintaining successful long-term relationships between organizations and consumers.
This study uses customer journey theory to explain the impact of SMI trust on customer travel …

… Linear regression testing the effect of social media usage on perception of vaccine safety
Second, in order to examine the relationship between organisation on social media and public …