[HTML][HTML] Innovation management processes and sustainable iterative circles: an applied integrative approach
C Miller, BC Thomas, M Roeller - Journal of Work-Applied …, 2020 - emerald.com
C Miller, BC Thomas, M Roeller
Journal of Work-Applied Management, 2020•emerald.comPurpose This study attempts to create new insights into innovation management through the
integration of innovation management processes and sustainable, iterative circles. Through
the exploration of the use of sustainable, iterative circles in a manufacturing environment,
this paper explores their role in facilitating customer-focused innovation practices. Other
supporting antecedences for innovative behavior are reviewed, and their combined effect
upon delivering cost-effective product developments are assessed. Design/methodology …
integration of innovation management processes and sustainable, iterative circles. Through
the exploration of the use of sustainable, iterative circles in a manufacturing environment,
this paper explores their role in facilitating customer-focused innovation practices. Other
supporting antecedences for innovative behavior are reviewed, and their combined effect
upon delivering cost-effective product developments are assessed. Design/methodology …
Purpose
This study attempts to create new insights into innovation management through the integration of innovation management processes and sustainable, iterative circles. Through the exploration of the use of sustainable, iterative circles in a manufacturing environment, this paper explores their role in facilitating customer-focused innovation practices. Other supporting antecedences for innovative behavior are reviewed, and their combined effect upon delivering cost-effective product developments are assessed.
Design/methodology/approach
Data were collected through semi-structured interviews in manufacturing organizations from the automotive industry. Interviews were conducted with senior functional managers to interpret the application of sustainable, iterative development circles. Analysis of the data was undertaken via thematic analysis based upon pertinent and emergent themes.
Findings
Sustainable, iterative development circles overcame the inherent path-dependency of traditional linear development approaches, whereas, traditional approaches structure the involvement of key business functions, iterative circles facilitate more flexible approaches to product development that more closely met the requirements of the customer, especially when those requirements are in a state of flux.
Practical implications
This iterative, customer-centric approach to product development reflects the increasingly dynamic market environments in which manufacturing organizations operate. Using this approach helps to focus the organization’s attention upon customer requirements rather than the challenges of adhering to the rigid dogma of a chosen development methodology.
Originality/value
This study proposes a new approach toward the development of innovations in manufacturing organizations utilizing the sustainable, iterative circles, and therefore, contrasts with the traditional, linear development methodologies that are usually employed.
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