… The role and strategy of MSMEs in terms of making the right decisions and taking the right
… through SMEs’ innovative capability with a T-statistic value of 5.540 > 1.96 and a p-value of …

… the relationship between marketing capabilities and marketing innovation toward the …
marketing capabilities and marketing innovation towards sustainable competitive advantage of …

… the Ghanaian economy: agribusiness; hospitality; manufacturing; … green innovation practices,
firms are able to sustain the green competitive advantage necessary for securing market …

… evidence concerning how SMEs operating in emerging … cost-effective responses to market
changes and uncertainties. Third… of managers in 290 manufacturing firms in Ghana, we tested …

… the marketing and entrepreneurship manufacturing SMEs context … and that manufacturing
SMEs will benefit from developing … innovations, products quality and competitive advantages. …

… Moreover, firms with a competitive edge in the market can sustain and maintain their … that
strategic innovation has significant effect on manufacturing SMEs’ competitive advantage. …

… NRBV suggests that performance differences and competitive benefits can be explained if
the resources … for product design assessment and manufacturing. However, the focus of value …

… SMEs can lead to competitive advantage by using creative innovation thinking as a strategic
weapon in SMEs … that the SMEs in the manufacturing sector of Ghana recognised the …

… developing trend that SMEs in Ghana may use to gain a competitive edge. Surprisingly, few
… Since the researchers had in mind of producing substantial results and findings, a sizeable …

… Based on these criteria, we selected 33,620 exporting manufacturing SMEs. To select
consumer goods SMEs, we targeted manufacturers of foods, textiles, apparel and footwear, and …