… The study aimed to understand factors influencing customers' online shopping intentions.
This study used the technology acceptance model (TAM) and extended it, including social …

… SOR model of the influence of continuous purchase intention on … 1, social media interactivity
is used as a pre-variable, … continuous purchase intention is used as a dependent variable. …

… this transition to online shopping to eventually persist in … factors explaining attitudes toward
online shopping. The authors propose an integrated model in which trust mediates the effects …

… identify factors influencing online purchasing intentions and … of online purchasing intentions
for both consumers and … is 0.02, so the mediating effect of e-WOM in this study is a full …

… However, the mediating effect of CRM was found to be … structural model of digital marketing
and purchase intention to … Factors affecting online purchase intention: A study of Sri …

… by the consumers of online shopping platforms into three … The perceived value is taken as
the mediating variable from … , and pleasure) is also an important factor affecting consumers’ …

… purchase intention as response, the study aims to verify a new model by considering the
mediating effect … in response to various factors affecting the situation in a given situation (Petter …

… Trust is often used as a mediation variable by previous studies, where previously those who
… and significant effect on online purchase intention in shopee. This finding is in accordance …

… mediating role of swift guanxi between interpersonal interaction factors and purchase intention
is … Gaussian copula (eg C PEE ) is significant in any of our regression models (Table 11, …

… -least-squares structural equation modeling (PLS-SEM) (… to investigate the mediating effects
of trust in online shopping in the … Factors affecting Generation Y customers’ satisfaction with …