Energy conservation is critical in the design of wireless sensor networks since it determines its lifetime. Reducing the frequency of transmission is one way of reducing the cost, but it must not tamper with the reliability of the data received at the sink. In this paper, duty cycling and data‐driven approaches have been used together to influence the prediction approach used in reducing data transmission. While duty cycling ensures nodes that are inactive for longer periods to save energy, the data‐driven approach ensures features of the data that are used in predicting the data that the network needs during such inactive periods. Using the grey series model, a modified rolling GM(1,1) is proposed to improve the prediction accuracy of the model. Simulations suggest a 150% energy savings while not compromising on the reliability of the data received.