… For this research, relevant articles on AI in marketing are identified from … marketing. The
specific applications of AI in various marketing segments and their transformations for marketing …

… by the increasing leverage of artificial intelligence (AI) has … Marketing is one of the business
streams witnessing this transformation on a very intense scale. Contemporary marketing has …

… marketing organizations and academic researchers to focus on more efficient tacit knowledge
transfer between marketing … So is the case of biased and explainable artificial intelligence, …

Purpose Given that managers play a crucial role in developing and deploying AI for
marketing financial services, this study was aimed at better understanding their awareness …

… of personalisation, marketing automation, neuromarketing, viral marketing, voice recognition…
, and thus, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. …

… This paper focuses on the evolution of marketing practice and in particular on the possible
application of artificial intelligence (AI) to strategic marketing decision-making. We use …

… Digital marketing is linked to the latest technology trends. Thus, the authors' results in this …
from digital marketing to intelligent marketing through the use of artificial intelligence, which …

… Artificial intelligence (AI) is not just a technology but a powerful force reshaping and benefiting
societies by reducing costs and risks, increasing consistency and reliability, and providing …

… We apply this framework to various areas of marketing, organized by marketing 4Ps/4Cs,
to … of applying the three AI intelligences to marketing for marketers to use AI more wisely. …

… collaborative artificial intelligence (AI) in marketing, providing systematic guidance for how
human marketers and … However, history shows that as machines outsmart humans in a given …