… This study presents a model of a competitive intelligence model through a mixed approach.
First, based on the meta-synthetic method, the selected papers were examined, and the …

… The current study tries to fill the gap by developing conceptual … firms competitive intelligence
and competitive advantage. … has shown that organisations lacking market intelligence …

… The aim of the study “Product innovation, market intelligence and pricing capability as a
competitive advantage in the international performance of startups: Case of Peru” is to learn how …

… study aims to investigate the effect of marketing intelligence-dimensions (market intelligence,
competitor intelligence, … are terms used to sustain the competitive advantage in the market. …

… world, especially in marketing decisions, … study recommended that marketing intelligence
be combined with internet of things (IoT) capabilities in order to gain a competitive advantage. …

… generating channels to strengthen channel member relationships with the customers and
other key stakeholders for creating core competence and sustaining competitive advantage. …

… In this study, competitive advantage is proxied by firms’ cost … study CI encapsulates market
intelligence, business intelligence, and all activities undertaken by firms that impact on their …

… study aimed to examine the interrelationships between digital marketing (DM) and marketing
intelligence … most valuable resources for reaching a competitive edge in a company. The …

… this knowledge to give tourism enterprises a competitive advantage in the labor market. This
… influence of marketing intelligence on business competitive advantage (A study of diamond …

… competitive advantage-a study of Diamond bank Plc. Descriptive … study revealed that
marketing intelligence have significant and positive influence on business competitive advantage. …