… Therefore, based on the existing SM and entrepreneurship studies, this study will develop …
model explains what leads entrepreneurs to use social media and what the impact of such use …

… The present study is motivated by the above studies to use … of how possible marketing
strategies can be executed aiming to … a significant influence on SME performance in developing …

… social media, these users might develop networks to impact … fact how different factors can
motivate the SMEs and create … Social Media Marketing mechanism to improve the business. …

… theory, we developed a model that theorises the influence of social media and individual
motivation (… As a result, our study empirically evidences that social media functions (documents …

… “C3 Social media adoption is compatible with our business … study developed two hypotheses:
H2a investigated the effect … , which influence SM adoption and motivate employees to use …

… the impact of the use of social networking sites on university … entrepreneurial intentions by
developing a mediating effect. … as online marketing techniques to raise sales and develop their …

… entrepreneurial firms. This paper aims to identify digital engagement strategies and tactics
in developing … In terms of the work outlined in this paper, the assumptions and motives of the …

… have been motivated to study the use of social media to … goes beyond the direct effect of
social media use on export … , social media marketing gives it a better basis for developing …