An analysis of the use of marketing 4.0 principles for managing customers relationships in microbreweries in the capital city of Prague

V Kolářová, E Kolářová - Potravinarstvo Slovak Journal of Food …, 2020 - publikace.k.utb.cz
… With digitization, companies can use a variety of tools and … Relationship Management is an
effective marketing strategy that … tradition to fostering innovation and changing marketing: the …

[PDF][PDF] Business Performance Management in Small and Medium-Sized Enterprises in the Slovak Republic: An Integrated Three-Phase-Framework for Implementation …

R Gruenbichler, J Klucka, K Haviernikova… - Journal of …, 2021 - researchgate.net
… In our research, we hypothesize a relationship between the strategic plan and BPM use
among Slovak transportation SMEs within analyzing the second hypothesis. H2: There is a …

Effect of Business Risks on the Business Future by Czech and Slovak SMEs in the Segment Transport and Services.

J Dvorský, Z Petráková - Transportation Research Procedia, 2021 - Elsevier
… in the service and transport Slovak of small and mediumsized enterprises. Management of
the … The current state of the application of risk management in the transport sector. Paper …

Major obstacles in innovative activities of family-owned SMEs: evidence from Czechia

M Civelek, A Ključnikov, V Fialova… - Economics & …, 2021 - search.proquest.com
innovation significantly influences and interferes with the business of other entities on a
given local market… How do firms use innovations to hedge against economic and political …

… of modern methods for increasing and managing the financial prosperity of businesses in the context of performance: a case study of the tourism sector in Slovakia

E Onuferová, V Čabinová, T Dzurov Vargová - Oeconomia Copernicana, 2020 - ceeol.com
… The main business goal used to be maximizing accounting profit, but at the moment there is
… company DataSpot, Ltd., which manages an overall database of Slovak business entities. …

Corporate social responsibility and environmental management linkage: An empirical analysis of the Slovak Republic

M Dubravská, M Marchevská, P Vašaničová, R Kotulič - Sustainability, 2020 - mdpi.com
… Environmental innovation and environmental performance … , we focus our study on Slovak
companies. The principal aim of … The sample size used in the present study was compiled in …

Knowledge management as a tool for increasing the efficiency of municipality management in Slovakia

A Cajková, N Jankelová, D Masár - Knowledge Management …, 2023 - Taylor & Francis
… strengthen education and training in the use of individual innovative tools of self-government, …
An investigation of factors that influence the management of knowledge in organizations. …

Innovations in the creative industry entities

H Majdúchová, MK Barteková - SHS Web of Conferences, 2020 - shs-conferences.org
… depending on the media we use. And it is in this space that … Austria is a country immediately
adjacent to the Slovak … survey inspiring also for the Slovak environment. The second survey …

Revisiting the factors driving firms' innovation performances: The case of Visegrad countries

SA Odei, J Stejskal, V Prokop - Journal of the Knowledge Economy, 2021 - Springer
… For the empirical analysis, we used data from the Eurostat Community Innovation Survey
2012–… CIS provides harmonized information about innovation activities in enterprises, and it …

The Impact of Intellectual Capital on Innovation Activity of Companies.

R Štefko, P Gallo, P Gallo Jr… - Quality-Access to …, 2021 - search.ebscohost.com
… , we chose companies operating in the tourism industry in Slovakia. The aim of the paper is
to map the current situation of the use of strategic planning in tourism enterprises in order to …