Understanding user perception toward artificial intelligence (AI) enabled e-learning

N Kashive, L Powale, K Kashive - The International Journal of …, 2020 - emerald.com
… higher education institutes are adopting the online platform for … Artificial intelligence (AI)
today is used in many ways. It can … were derived from the original TAM model proposed by Fred …

Perceived usefulness and ease of use of artificial intelligence on marketing innovation

MF Sadriwala, KF Sadriwala - … Journal of Innovation in the Digital …, 2022 - igi-global.com
adopted technologies related to artificial intelligence in their working, the effect of use of
artificial intelligence in … TAM is one of the first few models on technology acceptance behavior …

The critical determinants impacting artificial intelligence adoption at the organizational level

OM Horani, AS Al-Adwan, H Yaseen… - Information …, 2023 - journals.sagepub.com
… The strategy also includes actions to promote the use of artificial intelligence in other areas,
including healthcare, finance, and tourism. In addition, a number of Jordanian start-ups and …

Adoption of artificial intelligence integrated CRM system: an empirical study of Indian organizations

S Chatterjee, B Nguyen, SK Ghosh… - The Bottom …, 2020 - emerald.com
… The purpose of this study is to explore the behavioral intention of the employees to adopt
artificial intelligence (AI) integrated customer relationship management (CRM) system in Indian …

Sustainable adoption of e-learning from the TAM perspective

SS Saleh, M Nat, M Aqel - Sustainability, 2022 - mdpi.com
… of the technology acceptance model (TAM) for the adoption of e-… teachers’ attitudes toward
the adoption of sustainable e-learning … Findings of the study indicated that all TAM constructs …

[HTML][HTML] Understanding managers' attitudes and behavioral intentions towards using artificial intelligence for organizational decision-making

G Cao, Y Duan, JS Edwards, YK Dwivedi - Technovation, 2021 - Elsevier
… are the theory of planned behavior (TPB), technology acceptance model (TAM), … adoption
models, such as TAM and UTAUT, are not considered suitable for studying the adoption of AI …

Technology acceptance of artificial intelligence (AI) among heads of finance and accounting units in the shared service industry

NA Norzelan, IS Mohamed, M Mohamad - Technological Forecasting and …, 2024 - Elsevier
… with the Technology Acceptance Model (TAM) to be used for … acceptance theories, such as
TAM and TPB. Besides, these … theories to the AI technology adoption, a field with emerging …

Effects of country and individual factors on public acceptance of artificial intelligence and robotics technologies: a multilevel SEM analysis of 28-country survey data

HT Vu, J Lim - Behaviour & Information Technology, 2022 - Taylor & Francis
… Although efficacy has been found to influence attitude and adoption of new technologies,
research in this specific area remains limited. In this research, we attempt to examine TAM by …

Explaining the effect of artificial intelligence on the technology acceptance model in media: a cloud computing approach

SS Tavakoli, A Mozaffari, A Danaei, E Rashidi - The Electronic Library, 2023 - emerald.com
… (TAM) in the organization with a cloud approach seems necessary. Importantly, the adoption
of … In this view, this study used the TAM model in examining the determinant of cloud ERP. …

[HTML][HTML] Knowledge sharing key issue for digital technology and artificial intelligence adoption

RH Binsaeed, Z Yousaf, A Grigorescu, A Samoila… - Systems, 2023 - mdpi.com
… (TAM) in the 1980s, and it has since been extensively used in both academic and practical
environments. TAM focuses on the factors that influence attitude of people’s adoption and use …