[HTML][HTML] Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research

JR Saura, D Ribeiro-Soriano… - Industrial Marketing …, 2021 - Elsevier
… We found third B2B Digital Marketing dimension that encompasses relevant indicators for …
Marketing or B2B digital marketing, to understand what the uses of AI in B2B digital marketing

The usage of artificial intelligence in digital marketing: A review

A Hassan - … of Artificial Intelligence in Business, Education and …, 2021 - Springer
… between Artificial Intelligence and digital Marketing Business … of artificial Intelligence used
in the field of digital marketing by focusing on the fields of marketing and Artificial Intelligence (…

Artificial intelligence (AI): revolutionizing digital marketing

P Van Esch, J Stewart Black - Australasian Marketing …, 2021 - journals.sagepub.com
Artificial intelligence (AI)-enabled digital marketing is revolutionizing the way … digital marketing
abound. For example, Red Balloon and Harley Davidson used AI to automate their digital

[PDF][PDF] Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research

F Rabby, R Chimhundu, R Hassan - Academy of marketing studies …, 2021 - academia.edu
… Using artificial digital marketing intelligence technologies together with human-produced
data, companies can build trust in digital platforms and increase positive, personalised client …

Artificial intelligence solutions for digital marketing

D Dumitriu, MAM Popescu - Procedia Manufacturing, 2020 - Elsevier
Digital marketing is linked to the latest technology trends. Thus, the authors' results in this …
the shift from digital marketing to intelligent marketing through the use of artificial intelligence, …

The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers

E Mogaji, TO Soetan, TA Kieu - Australasian Marketing …, 2020 - journals.sagepub.com
… into the digital marketing of their financial services. Ultimately, Al-enabled digital marketing is
… This paper examines the relationships between AI, digital marketing, and financial services …

Artificial intelligence in marketing: A systematic literature review

S Chintalapati, SK Pandey - International Journal of Market …, 2022 - journals.sagepub.com
Digital marketing optimization in artificial intelligence era by applying consumer behavior
algorithm. Asian Journal of Entrepreneurship and Family Business, 3(1), 41–48. …

Development and transformation in digital marketing and branding with artificial intelligence and digital technologies dynamics in the Metaverse universe

KG Nalbant, S Aydın - Journal of Metaverse, 2023 - dergipark.org.tr
… technologies powered by artificial intelligence have had on digital marketing and branding
will … Metaverse, artificial intelligence, and other digital technologies in the marketing field and …

Application of AI technology in modern digital marketing environment

K Nair, R Gupta - World Journal of Entrepreneurship, Management …, 2021 - emerald.com
… The purpose of this paper is to explore the various application of artificial intelligence (AI)
to social media and digital advertising professionals and agencies to specialize to an …

Data Analysis in Digital Marketing using Machine learning and Artificial Intelligence Techniques, Ethical and Legal Dimensions, State of the Art.

A Kaponis, M Maragoudakis - … Conference on Artificial Intelligence, 2022 - dl.acm.org
… also investigated at the challenges Artificial Intelligence(AI) will present in the future of digital
… that artificial intelligence has the highest percentage in digital marketing. Source: Scopus …