Data-driven machine learning and neural network algorithms in the retailing environment: Consumer engagement, experience, and purchase behaviors

T Kliestik, K Zvarikova, G Lăzăroiu - Economics, Management and …, 2022 - ceeol.com
… to explore data-driven machine learning and neural network … carried out according to machine
learning algorithms and big … to more thoroughly grasp the consumer journey. Throughout …

Mobile apps meet the smart energy grid: A survey on consumer engagement and machine learning applications

S Chadoulos, I Koutsopoulos, GC Polyzos - Ieee Access, 2020 - ieeexplore.ieee.org
… to bring machine learning approaches closer to smart grid mobile apps so as to optimally
manage consumer flexibility and enhance energy savings through detailed consumer profiling …

Consumer engagement via interactive artificial intelligence and mixed reality

EC Sung, S Bae, DID Han, O Kwon - International journal of information …, 2021 - Elsevier
… Findings from our study demonstrate that the quality of AI (ie, speech recognition and
synthesis via machine learning) associated with an augmented object increases MR immersion …

Redefining modern marketing: an analysis of AI and NLP's influence on consumer engagement, strategy, and beyond

M Kamal, AS Himel - Eigenpub Review of Science and …, 2023 - studies.eigenpub.com
… Amazon's Product Recommendations and Personalization: Amazon, the e-commerce
giant, has effectively harnessed the power of machine learning and data analytics to create a …

Prediction of customer engagement behaviour response to marketing posts based on machine learning

Y Dai, T Wang - Connection Science, 2021 - Taylor & Francis
… are social media marketing, customer engagement and machine learning in data science. …
How content characteristics affect consumer engagement with brands on Facebook. SSRN …

The role of AI in marketing personalization: A theoretical exploration of consumer engagement strategies

SO Babatunde, OA Odejide, TE Edunjobi… - International Journal of …, 2024 - fepbl.com
… Furthermore, it examines the impact of AI on consumer engagement… the impact of AI on
consumer engagement, analyzing how it … intelligence and machine learning. Journal of Computer …

Data-driven consumer engagement, virtual immersive shopping experiences, and blockchain-based digital assets in the retail metaverse

A Dawson - Journal of Self-Governance and Management …, 2022 - ceeol.com
… and machine learning algorithms, and cognitive technologies can shape consumer sentiment
and … consumer tracking datasets. My research complements recent analyses clarifying how …

Analysing the Impact of video game on Consumer Engagement and Brand Loyalty: A Comparative Study of Traditional Marketing and Machine Learning-based …

A Manimuthu, U Udhayakumar… - International …, 2023 - rspsciencehub.cd6.in
… Using machine learning techniques, we predicted the market sales of video games. This …
knowledge to combine the concepts of Machine learning and Video game industry to end …

Rise of the machines? Customer engagement in automated service interactions

LD Hollebeek, DE Sprott… - Journal of Service …, 2021 - journals.sagepub.com
… process automation (RPA), machine learning (ML), and deep learning (DL) applications.
We … Her research centers on customer/consumer engagement and interactive consumer/brand …

A data‐driven approach to improve online consumer subscriptions by combining data visualization and machine learning methods

E Fernandes, S Moro, P Cortez - … Journal of Consumer Studies, 2024 - Wiley Online Library
… Thus, the selection of attributes is based on the literature presented in Table 1, coupled with
the main features of the consumer engagement definitions found in the research literature, …