… political actors adapt the usage of emotional appeals to different purposes depending on the
communication medium and the politicians' … the transformation of political discourse that we …

… to the way in which their emotional appeal, transmitted via the … political discourse. This
method allows us to appreciate subtle shading in the instrumental use of the emotions in politics, …

… the listeners emotionally and affectively. … appeal and achieve an emotional support on the
part of the audience. Furthermore, metadiscourse markers contributing to an affective appeal …

… background of leading politicians who publicly question … discourse on emotions and emotional
appeals in science communication from diverse angles. Different emotions and emotional …

… the role played by emotion in the production of populist discourse; to this end, … emotional
appeal resides in his personal use of language, one that sets him apart from the typical political …

… Showing emotional appeals is considered vulnerable in political discourse. However, the
notion gives access to the speaker to manipulate the recipient into thinking that the speaker …

… Political discourse plays an important role in shaping people’s … appraisals are made and
used in political discourse, what kind of … of the basic opposition of the political discourse “we – …

… -oriented discourse, keep their emotions well under … politicians appeal to the people from
time to time, many draw on the emotions, and few are complementary about their political …

… given their central role in political discourse (Brader & Marcus… emotions is crucial given
that they have diverging political … , the emotional appeals used by different politicians change …

… between rational and emotional appeals this paper analyses … the main rational and emotional
aspects that characterize the … discourse (like the language of publicity or political discourse…