[PDF][PDF] Designing A New Service Concept For An Integrated Marketing Communication Platform

CFPS Costa - 2022 - repositorio-aberto.up.pt
The increasing customer demand for value-added products and services to be delivered
faster and easier, and the emergence of new and improved digital technologies have …

The journey of postal operators into digital services using the concept of business models

N Kollara - Postal Services in the Digital Age, 2014 - ebooks.iospress.nl
Traditional national postal operators are trusted in many countries, having enjoyed stable
growth, low costs and societal acceptance for the past 100 years. However, the recent …

Connectors and Solution Providers–Postal Services in the Digital Age

B Bukovc - Postal Services in the Digital Age, 2014 - ebooks.iospress.nl
Abstract Postal Services in the Digital Age looks at the status of the postal industry and the
possibilities postal operators have to maintain their strong role as connectors and solution …

Postal operators as “ground based” online platforms?

P Gori, PL Parcu - New business and regulatory strategies in the postal …, 2018 - Springer
In the last 10–15 years the Internet has severely impacted the postal and delivery market:
the volume of letters declined, the need for parcel delivery increased, the costumers' needs …

Preliminary analysis on the enabling role of digital technologies and platform strategy for the servitization of companies

M Ardolino, N Saccani, M Perona - Proceedings of XX Summer …, 2015 - iris.unibs.it
Emerging business trends such as globalization and the increasing request for more
customized offers by users and customers have pushed companies towards changing their …

The transformation of postal services in light of technological developments and users' needs

L Scorca - New business and regulatory strategies in the postal …, 2018 - Springer
This paper suggests that technology is empowering the management of logistic networks by
virtual platforms. This is changing postal services in two concurrent ways: through the …

Digital transformation of postal operators–challenges and perspectives

A Otsetova - 2019 - drepo.uniza.sk
The postal operators are facing unavoidable digital business transformation in the era of the
digital economy, Industry 4.0 and innovations. The rise of digital technology over the last 30 …

Managing tensions between new and existing business models

KJ Sund, M Bogers, JA Villarroel, NJ Foss - 2018 - direct.mit.edu
Although the Romans had a type of postal service, the European postal industry as we know
it today has existed for the past 500 years or so—one of the oldest, in Portugal, traces its …

The effectiveness of mass marketing communication as a digital logistics tools in promoting a new online public service platform

I Ibrahim, AF Ismail, A Amer… - International Journal of …, 2019 - garuda.kemdikbud.go.id
This paper aims to review a framework that investigate the effectiveness of mass marketing
communication as a digital logistics tools toward promoting a new online public service …

[PDF][PDF] How can Portugal telecom efficiently and effectively align its SMS marketing efforts to provide a seamless experience throughout the customer life cycle

AMB Rodrigues, E Cardoso - 2016 - run.unl.pt
SMS advertising is one form of mobile marketing that is considered dissimilar to other
advertising channels due to its ubiquitous and personal nature. The scope of this project is …