The internet brought disruptive change to the business landscape through the creation of a
whole host of digital marketing tactics. But with these new tactical options has come the …

We develop and describe a framework for research in digital marketing that highlights the
touchpoints in the marketing process as well as in the marketing strategy process where …

The digital marketing discipline is facing growing fragmentation; the proliferation of different
subareas of research impedes the accumulation of knowledge. This fragmentation seems …

Understand the fundamentals of digital marketing and enhance your digital marketing
practice with the new edition of this essential guide, now one of the bestselling books in the …

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand
guidebook that draws on the latest digital tactics and strategic insights to help organizations …

Understanding Digital Marketing declares on its cover that it will 'demonstrate, in a practical
and comprehensive way, how to harness the power of digital media and use it to achieve the …

From the Publisher: Digital Marketing Strategy emphasizes how digital technologies make
marketing more effective because they allow for individual attention, better campaign …

Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing
using the Internet. Concentrating on the operational and functional aspects of this dynamic …

This streamlined seventh edition provides comprehensive, practical guidance on how
companies can get the most out of digital media and technology to meet their marketing …

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile
and VR marketing to objectives, metrics and analytics. Covering all aspects of digital …