The purpose of this study is to investigate the value and influence of digital marketing on the
competitive participation of small and medium-sized establishments in the business …

Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …

Marketing has been a challenge for small and medium enterprises (SMEs) around the world
due to its cost. Traditional marketing which involves television, radio and billboards come at …

Digitalization is the integration of digital technologies into everyday life, which means
computerization of systems and jobs for better ease and accessibility (Mahaldar & Bhadra …

This article investigates the usage of digital channels by UK small-and medium-sized
enterprises (SMEs) and assesses the impact caused on their strategic marketing position …

Many small/medium-sized businesses to business companies today struggle with deciding
what marketing strategy to adopt since they do not have the same resources as larger …

The main objective of the study was to examine the effect of digital marketing on the
performance of MSMEs in Kenya. The study was guided by positivism research philosophy …

Background: A substantial portion of the world's population owns and utilizes computers and
mobile devices, contributing to the rapid expansion of digital advertising. Marketers swiftly …

The diffusion of digital technologies has enabled a notable transformation in firms'
boundaries, processes, structures, roles, and interactions. This digital revolution affects a …

The purpose of this paper is to identify the social media marketing strategies adopted by the
small-and mediumsized enterprises (SMEs) in Malaysia. In addition, it also investigates the …