Contemporary business organizations are consistently innovating their data generation.
analysis and dissemination capabilities for bringing efficiency and effectiveness in their …

Business cannot exist without customers. Companies require generating customer insights
to know the requirements of customers. Collection of relevant marketing information and …

Success of contemporary business organizations is determined by the number of
information generating centers including implementing the derived information for customer …

A major success criteria for the marketing department of the company is the understanding
of the consumers and the success of the campaigns. Based on the outputs of certain data …

This research explores the impact of artificial intelligence (AI) on marketing strategy with a
focus on contextual understanding of consumers, increasing operational efficiency, better …

Artificial Intelligence (AI) has revolutionized marketing domain, driving rapid digital
transformation by enhancing processes, accelerating growth, and transforming the business …

The purpose of this study is multifaceted; firstly, it aims to explore the extent to which
marketing intelligence is utilized within corporate sector in Pakistan. Secondly, this paper …

Purpose–The paper seeks to explore competitive intelligence as a complex business
construct and as a precedent for marketing strategy formulation. Design/methodology …

In recent years world growth slowed, markets have matured and become more competitive.
The impact of computing in organizations made information technology a strategic element …

An organisation cannot take decisions without the availability of proper information.
Marketing is a field where changes are taking place continuously. So, marketers should …