The purpose of this study is to analyze the effect of customization purchase intention of
Smartphones, entertainment, interaction, social media marketing, trendiness, and Word-of …

The purpose of this study was to analyze the relationship between Social Media Marketing
and Brand Image, Social Media Marketing relationship and Purchase Intention, Brand Image …

Smartphone has been quite a phenomenon especially in Manado city when finding people
own more than one is easy. There are so many company involves in Smartphone market …

The focus of this study was to analyze the factors direct impact on purchase intention of
smartphone’ s users in Batam. Sample was taken from 400 smartphone’ s user most …

Mobile communication has made an impact towards interaction between people while
conducting business either locally or internationally. The expansion of mobile …

Companies can use digital media in promoting their business or social media like Facebook,
Instagram, YouTube. Many researchers examine the effects of different uses of social media …

The most popular social media promotion tool is Instagram. The main factor is that social
networking tools enable users to exchange photographs and videos. Additionally …

This study aims to examine the effect of brand image, product quality and price on purchase
intention of smartphone in Surabaya. The study was conducted by involving 150 students of …

This study aims to analyze the effect of social media marketing and electronic word of mouth
on purchase intention through brand image. Methods This research is a quantitative …

The purpose of this study is to investigate the purchase decision of Malaysian Generation Y
and its association with brand concern, convenience concern, dependency concern, price …