An increasingly influential strand of research on social media relies on the concept of
affordances to account for effects. However, hindering the possibility of a unified theory of …

The notion of social media affordances has not been fully integrated into the uses and
gratifications literature. Building on the MAIN (modality, agency, interactivity, and …

Drawing on uses and gratifications (U&G) theory, the current research investigates how
social media users exploit different media affordances to satisfy their motives and how such …

The paper develops a needs–affordances–features (NAF) perspective on social media use
which posits that individuals' psychological needs motivate their use of social media …

Writing a book about social media is about as hard as it can get. Once the platform practices
have been documented and analysed, they have already passed their hashtagged used-by …

Purpose–The purpose of this paper from the series “Monitoring the Media: Spotlight on
Social Media Research” is to look into different approaches to study uses of social media …

'Social media'has become a widely used term, and the subject of a growing body of
academic research, but with little definitional consensus. The purpose of this article is to …

Drawing on data gathered during ethnographic fieldwork in Mardin, a medium-sized town in
southeast Turkey, this article shows that social media users actively appropriate online …

This chapter presents a model of social media engagement. The model's components–
presentation of self, action and participation, uses and gratifications, positive experiences …

The spread of social media platforms enhanced academic and professional debate on
social media engagement that attempted to better understand its theoretical foundations and …