The usage of marketing communication tools has always been a potent strategy for
businesses to increase their performances and profitability in all sectors, including the …

Although SMEs have quick adaptions to new trends, most of them suffer from having lack of
financial and human resources. This fact has made those businesses disadvantaged in the …

The scientific paper aims to examine the influence of marketing communication tools on the
innovation of small and medium-sized enterprises increasing in the Slovak Republic …

The main aim of the study is to examine the differences in the use of the marketing tools in
the management of small and medium-sized enterprises in the Visegrád Group (V4) …

Purpose: The purpose of the study is to identify the marketing tools most often used in
communication with stakeholders by enterprises located in Poland, with different business …

Due to lack of sources, SMEs face certain problems when applying innovative activities.
Since marketing communication tools enable to perform innovative actions, SMEs' usage of …

The propensity of the usage of technology-enabled marketing channels by SMEs makes
them sustain their purposes because of affecting their performances and revenues …

The article is an original empirical study of the impact of the introduction of the latest
marketing tools on the level of performance of the metallurgical enterprises. The main …

Marketing is the cornerstone of an organization as it is vital to both strategic planning and
business operations. An organizationLs longrun success depends on its ability to create …

Marketing activity focuses on new forms of relations with consumers, and marketing
communications determine the current research topic and its relevance. The purpose of the …