In-depth evaluation of redirect tracking and link usage

M Koop, E Tews, S Katzenbeisser - Proceedings on Privacy …, 2020 - petsymposium.org
In today's web, information gathering on users' online behavior takes a major role.
Advertisers use different tracking techniques that invade users' privacy by collecting data on …

Evaluation of third party tracking on the web

A Hamed, HKB Ayed, MA Kaafar… - … Conference for Internet …, 2013 - ieeexplore.ieee.org
In this paper our goal is to measure the presence of trackers and tracking components in
websites to identify their dangerousness to privacy. We propose an intuitive privacy scoring …

Towards privacy-friendly online advertising

J Freudiger, N Vratonjic… - IEEE Web 2.0 Security and …, 2009 - infoscience.epfl.ch
Modern web sites commonly interact with third-party domains to integrate advertisements
and generate revenue from them. To improve the relevance of advertisement, online …

The web is watching you: A comprehensive review of web-tracking techniques and countermeasures

I Sanchez-Rola, X Ugarte-Pedrero… - Logic Journal of the …, 2017 - academic.oup.com
Web tracking is a commonly-used practice on the Internet devoted to retrieve user
information for activities such as personalization or advertisement. These techniques are …

Towards real-time web tracking detection with t. ex-the transparency extension

P Raschke, S Zickau, JL Kröger, A Küpper - Privacy Technologies and …, 2019 - Springer
Targeted advertising is an inherent part of the modern Web as we know it. For this purpose,
personal data is collected at large scale to optimize and personalize displayed …

Benchmark and comparison of tracker-blockers: Should you trust them?

S Traverso, M Trevisan, L Giannantoni… - 2017 Network traffic …, 2017 - ieeexplore.ieee.org
People are getting more and more conscious and worried about privacy issues that arise
when browsing the Web. Ad-blockers, anti-tracking extensions, privacy and anonymity plug …

A survey on web tracking: Mechanisms, implications, and defenses

T Bujlow, V Carela-Español, J Sole-Pareta… - Proceedings of the …, 2017 - ieeexplore.ieee.org
Privacy seems to be the Achilles' heel of today's web. Most web services make continuous
efforts to track their users and to obtain as much personal information as they can from the …

[PDF][PDF] Characterizing CNAME Cloaking-based Tracking on the Web.

H Dao, K Fukuda - TMA, 2020 - dl.ifip.org
Third-party tracking on the web has been used for collecting and correlating user's browsing
behavior. Many techniques have been developed to protect end-users from third-party …

Towards understanding first-party cookie tracking in the field

N Demir, D Theis, T Urban, N Pohlmann - arXiv preprint arXiv:2202.01498, 2022 - arxiv.org
Third-party web tracking is a common, and broadly used technique on the Web. Almost
every step of users' is tracked, analyzed, and later used in different use cases (eg, online …

On optimization of ad-blocking lists for mobile devices

SS Hashmi, M Ikram, S Smith - Proceedings of the 16th EAI International …, 2019 - dl.acm.org
Online advertisements and third-party web tracking has gained much attention in recent
years. Advertisers gather as much data and information about the users to provide targeted …