Killer applications, or killer apps, are technology applications that profoundly change the
way any society thinks, works, and functions. This paper explores Artificial Intelligence (AI) …

Technology seems to advance faster than ever before. Multiple smart solutions (empowered
by machine learning, artificial intelligence, conversational agents, augmented reality, etc.) …

This special issue profiles how technological innovations are exerting a transformative force
on the practice and academic discipline of marketing. These technologies create …

This study focuses on four key new-age technologies–the Internet of Things, Artificial
Intelligence, Machine Learning, and Blockchain–and their respective roles in marketing …

Artificial intelligence (AI) is paving the way for the future of marketing and business
transformation, yet many organizations struggle to know exactly how and where to integrate …

Various recently-introduced applications of artificial intelligence (AI) operate at the interface
between businesses and consumers. This paper looks at whether these innovations have …

It is important to implement artificial intelligence (AI) because it can simplify and solve
complex problems faster than humans. Because AI learns about people and their behavior …

The digital transformation fostered by the increasing leverage of artificial intelligence (AI)
has been a critical influencing factor unleashing the next wave of enterprise business …

Examining the impact of technology on marketing has been an important research topic
dating to the advent of radio, TV, and the Internet. Whereas each new technology had its …

Conventional techniques for marketing technology products fail primarily because marketers
do not truly understand their customers. Do you know what customers really think about your …