This study aims to investigate the effects of electronic word of mouth (eWOM), brand image
(BI), and trust in influencing the intention to buy any products from the online market in …

Word of mouth communication has changed massively over the years, due to sophisticated
technologies and new techniques, to a more ubiquitous form of communication called …

Introduction of Web 2.0 technology shifted from conventional Word of mouth to
electronic/online word of mouth eWOM. The growth of social media and social media usage …

The purpose of this study is to explore the impact of electronic word of mouth (Ewom) on
brand image (BIM) and customer satisfaction (CS) and their impact on purchase intention …

This study aims to explain the effect of product knowledge, brand image, e-WOM on
purchase intentions for edtech products in Indonesia. Data were obtained using a closed …

In the fourth industrial revolution, technology plays a greater role in influencing customers'
preferences towards certain brands. Internet and social media platform has become a …

The exponential growth of the internet has empowered customers and enhanced their
interactivity. This has given pace for the phenomenal growth of the electronic word of mouth …

This study aims to investigate the effect of digital marketing, social media marketing and
electronic word-of-mouth EWOM, on the purchase intention with moderating effect of brand …

Purpose The purpose of this paper is to contribute to the marketing literature regarding
Islamic countries, in particular the United Arab Emirates (UAE), by assessing the impact of …

With a large population and high consumer interest in local culinary, Indonesia becomes a
potential market for small and medium-sized local culinary enterprises. However, most of …