The technological revolution brought about from the digital transformation is dramatically
reshaping how firms co-create value in B2B industrial markets. Among the many forms …

The healthcare ecosystem is currently characterized by multiple interactions at different
levels that call for new managerial approaches in line with value-based healthcare, where …

Continuous advances in information technologies, such as Artificial intelligence (AI), are
opening up new and exciting opportunities for value co-creation between economic actors …

Purpose Digital transformations are altering service models and care delivery methods in
healthcare. Artificial Intelligence (AI) represents the next wave of transformation in …

Our study sheds light on the potential for the significant role that artificial intelligence (AI) and
machine learning (ML) can play in addressing the challenge of information silos both within …

Firms are increasingly turning towards new-age technologies such as artificial intelligence
(AI), the internet of things (IoT), blockchain, and drones, among others, to assist in interacting …

Purpose The purpose of this study is to investigate the relationships that influence the value
co-creation process and lead to consumer comfort with artificial intelligence (AI) and mobile …

How do economic actors in complex business-to-business (B2B) service systems co-create
value when resource exchange is contingent on available and accessible Information and …

As artificial intelligence (AI) and robots are increasingly taking place in practical service
solutions, it is necessary to understand technology in value co-creation. We conducted a …

Purpose Artificial intelligence (AI) has a significant impact on value co-creation (VCC).
However, a study providing a comprehensive summary of the current state of the art and …