While real-time bidding brings a huge profit for online businesses, it also becomes a
potential target for malicious purposes. In real-time bidding, the bid request traffic could be …

Real-time bidding (RTB) is a big-data analysis process supported by technology and
algorithms intended to deliver the right digital advertisement to the right consumer at the …

With the application of big data analytics in online marketing, real-time bidding (RTB) has
developed to be the primary business model and also the major online advertising channel …

With the rapid development of big data analytics in online marketing, real-time bidding (RTB)
has emerged as a promising business model in recent years, and now becomes one of the …

Real time bidding (RTB) has become an emerging online advertising with the development
of Internet big data in recent years. In the whole RTB ecosystem, the Demand Side Platform …

In the aspect of a Demand-Side Platform (DSP), which is the agent of advertisers, we study
how to predict the winning price such that the DSP can win the bid by placing a proper …

Being an emerging paradigm for display advertising, Real-Time Bidding (RTB) drives the
focus of the bidding strategy from context to users' interest by computing a bid for each …

RTB (Real Time Bidding) is one of the most exciting developments in computational
advertising in recent years. It drives transparency and efficiency in the display advertising …

Abstract Real Time Bidding (RTB) is a novel business model of online computational
advertising, developing rapidly with the integration of Internet economy and big data …

Abstract Real Time Bidding (RTB), widely publicized as one of the most promising big-data-
driven business models for online computational advertising, has the potential of effectively …