[HTML][HTML] Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel
The B2B sales process is undergoing substantial transformations fueled by advances in
information and communications technology, specifically in artificial intelligence (AI). The …
information and communications technology, specifically in artificial intelligence (AI). The …
Artificial intelligence (AI) and its implications for market knowledge in B2B marketing
Purpose The purpose of this paper is to explain the technological phenomenon artificial
intelligence (AI) and how it can contribute to knowledge-based marketing in B2B …
intelligence (AI) and how it can contribute to knowledge-based marketing in B2B …
Achieving the promise of AI and ML in delivering economic and relational customer value in B2B
Z Latinovic, SC Chatterjee - Journal of Business Research, 2022 - Elsevier
Our study sheds light on the potential for the significant role that artificial intelligence (AI) and
machine learning (ML) can play in addressing the challenge of information silos both within …
machine learning (ML) can play in addressing the challenge of information silos both within …
Guest editorial: Artificial intelligence for B2B marketing: Challenges and opportunities
YK Dwivedi, Y Wang - Industrial Marketing Management, 2022 - Elsevier
A growing body of evidence indicates that implementing artificial intelligence (AI) at scale
can improve market performance in B2B settings by accelerating decision-making process …
can improve market performance in B2B settings by accelerating decision-making process …
[HTML][HTML] Managing B2B customer journeys in digital era: Four management activities with artificial intelligence-empowered tools
S Rusthollkarhu, S Toukola, L Aarikka-Stenroos… - Industrial Marketing …, 2022 - Elsevier
Abstract Business-to-business (B2B) customer interactions and customer journeys
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …
Artificial intelligence: The light and the darkness
That artificial intelligence (AI) has the potential to provide significant benefits is generally
accepted by both practitioners and scholars. However, the dark side of AI is less discussed …
accepted by both practitioners and scholars. However, the dark side of AI is less discussed …
Driving business growth with artificial intelligence and business intelligence
JP Bharadiya - International Journal Of Computer Science And …, 2022 - ijcst.com.pk
Abstract Artificial Intelligence (AI) and Business Intelligence (BI) are two transformative
technologies that have the potential to drive significant business growth and competitive …
technologies that have the potential to drive significant business growth and competitive …
[HTML][HTML] Artificial intelligence (AI) competencies for organizational performance: A B2B marketing capabilities perspective
Abstract The deployment of Artificial Intelligence (AI) has been accelerating in several fields
over the past few years, with much focus placed on its potential in Business-to-Business …
over the past few years, with much focus placed on its potential in Business-to-Business …
[图书][B] Artificial intelligence for business
R Akerkar - 2019 - Springer
Artificial intelligence (AI) has become a prominent business buzzword. However, many
organizations continue to fail to effectively apply AI to solve specific business cases. An …
organizations continue to fail to effectively apply AI to solve specific business cases. An …
Applications of artificial intelligence in B2B marketing: Challenges and future directions
With the growing popularity of artificial intelligence (AI) transforming business-to-business
(B2B) marketing, there is a growing demand to comprehensively understand the adoption …
(B2B) marketing, there is a growing demand to comprehensively understand the adoption …