For many, colours convey affective meaning. Popular opinion assumes that perception of
colour is crucial to influence emotions. However, scientific studies test colour–emotion …

People associate affective meaning with colour, and this may influence decisions about
colours. Hue is traditionally considered the most salient descriptor of colour and colour …

Whilst there are many anecdotal links between particular colours and particular emotions,
there is relatively little in the way of systematic research. In this chapter a protocol is …

In this study, the characteristics of emotional responses to color are explored in two
empirical studies. In particular, the relationship between color attributes and emotional …

Colour emotion is a feeling or emotion induced in our brains when we look at a colour. In
this article, the colour emotional responses obtained by conducting visual experiments in …

Typically, the research on the connotations of colors has presented isolated color samples to
the participants, and/or restricted their responses to a limited set of alternatives (eg, basic …

This article classifies colour emotions for single colours and develops colour‐science‐based
colour emotion models. In a psychophysical experiment, 31 observers, including 14 British …

This study examined color-emotion associations and the reasons for emotional reactions
given to colors. Ten fully saturated chromatic colors were chosen from the Munsell color …

During the colour perception process, an associated feeling or emotion is induced in our
brains, and this kind of emotion is known as colour emotion. In Part I of this study, a …

This article investigates human's emotional responses on colors based on a psychophysical
experiment. Totally 218 color samples were evaluated by 70 subjects based on 12 basic …