That artificial intelligence (AI) has the potential to provide significant benefits is generally
accepted by both practitioners and scholars. However, the dark side of AI is less discussed …

The B2B sales process is undergoing substantial transformations fueled by advances in
information and communications technology, specifically in artificial intelligence (AI). The …

Abstract The deployment of Artificial Intelligence (AI) has been accelerating in several fields
over the past few years, with much focus placed on its potential in Business-to-Business …

In light of the emerging discourse on AI systems' effect on society, whose perception swings
widely between utopian and dystopian, we conduct herein a critical analysis of how artificial …

Artificial intelligence (AI) is at the forefront of a revolution in business and society. AI affords
companies a host of ways to better understand, predict, and engage customers. Within …

Artificial intelligence (AI) has captured substantial interest from a wide array of marketing
scholars in recent years. Our research contributes to this emerging domain by examining AI …

This paper links negative emotions to AI and examines their influence on aversion to
collaborating with AI in customer relationship management. It aims to understand working …

Companies neither fully exploit the potential of Artificial Intelligence (AI), nor that of Machine
Learning (ML), its most prominent method. This is true in particular of marketing, where its …

A growing body of evidence indicates that implementing artificial intelligence (AI) at scale
can improve market performance in B2B settings by accelerating decision-making process …

Puntoni et al.(2021; hereinafter Puntoni et al.) have written a useful, interesting, and
comprehensive summation of many of the promises and potential pitfalls of artificial …