Purpose. The purpose of the article is to substantiate the need to use marketing
management tools to increase the competitiveness of the enterprise and create a model of …

In the current conditions of global transformation, the role of managing the marketing
activities of agricultural enterprises is growing. An essential element of effective business is …

Marketing strategy plays a huge role in the quality functioning and development of any
enterprise. Therefore, the finding of new methods for the development of marketing …

In modern conditions of global and transformational changes, the role of management of
marketing activities of agrarian enterprises is growing. Understanding and using the concept …

Purpose. The objective of the study is to substantiate the feasibility of marketing
management implementation in agricultural enterprises to ensure their competitiveness …

The aim of the article is to study the theoretical approaches to the formation and practical
application of the mechanism of marketing management of enterprise competitiveness and …

The process of managing marketing activities at the enterprise is a complex process of
planning and organizing the company's marketing activities with the aim of meeting the …

At present, intensification of innovation activity is recognized as the priority direction in the
operation of agrarian enterprises. It is determined that this, first of all, requires the formation …

In order to find out the level of effectiveness of marketing management and create an
effective system, it becomes evident that a more in-depth study of the management of …

A strategy is a long-term mark of enterprises' activities that directs its efforts at obtaining
higher results compared to its competitors. The article displays the results of conducted …