The idea of integrating digital marketing into entrepreneurship has been extensively
proposed because of its remarkable benefits. However, there are very few studies devoted …

Purpose Digital technologies, such as big data and artificial intelligence, significantly impact
entrepreneurial activities worldwide. However, research on entrepreneurial activities …

There is more and more digital entrepreneurship emerging in practice, but research on it is
rare and scattered, meaning that a review of digital entrepreneurship is important and …

Purpose Existing research of modern literature have shown that the phenomenon of digital
entrepreneurship is lacking in robust theoretical foundations on several occasions. This …

Entrepreneurship is widely advocated as a driver of innovation and economic growth. Given
today's technological and digital challenges, digital entrepreneurship in particular is a …

This study systematically reviews extant contemporary literature on digital entrepreneurship
in peer-reviewed journal articles over six years (2013–2018) from six journal databases. It …

Several extant contemporary works of literature diagnose the lack of sound theoretical
underpinnings of the Digital Entrepreneurship phenomenon. This paper provides a …

Investigating how digital marketing has affected business practices is the goal of this study. It
particularly seeks to examine how product positioning, sales growth, and product branding …

In the evolving landscape of entrepreneurship, digital technologies have ushered in new
possibilities, attracting considerable academic attention. Despite the burgeoning research in …

Digital entrepreneurship is a technological advancement in infrastructure that creates
various prospects for entrepreneurs. New digital enterprise models need attention in society …