In the last decade, the use of Data Sciences, which facilitate decision-making and extraction
of actionable insights and knowledge from large datasets in the digital marketing …

Over the past decade, there have been tremendous advances in the use of data science to
facilitate decision making and extract and thus act upon insights from large data sets in …

Digital transformation, driven by technological advances and changing customer
requirements, is stimulating the use of digital marketing. 11% of Swiss organizations regard …

Data generation is currently expanding at an astonishing pace, and the function of marketing
is becoming increasingly sophisticated and customized. Companies seek to understand …

To acquire a competitive edge in today's dynamic economic environment, organizations
must alter their digital marketing strategies. This study examines the idea of digital marketing …

Artificial intelligence (AI) has rapidly emerged as a transformative force in multiple sectors,
with digital marketing being a prominent beneficiary. As AI technologies continue to …

The purpose of the paper is to provide a historical evolution of data driven marketing and
suggest next frontiers of research opportunities as a consequence of digital tsunami as well …

Since its inception, technology has transformed the way businesses operate and the
consumption of goods and services.(Matarazzo et al. 2021; Sestino et al. 2020). For …

Thanks for downloading this Smart Insights template. We hope you find it useful in creating a
plan to make more use of online marketing. It'sa sample of a wider selection of our advice for …

Exponential technological expansion creates opportunities for competitive advantage by
applying new data-oriented approaches to digital marketing practices. Machine learning …