Research background: Thanks to globalization, a number of new possibilities and available
technological solutions have emerged, thus modernizing marketing communication activities …

The need for environmental protection is an essential part of business processes. It
concerns also innovation that is characterized by the attribute of novelty. In addition to this …

The successful development of enterprises is based on many factors, and today, global
environmental problems, the depletion of natural resources, global warming, and …

Eco-innovation has been wildly accepted as a method for improving the environmental
performance of enterprises and for supporting them to improve their products; as well as to …

The paper presents the results of a survey aimed at evaluating the attitudes of Slovak
respondents toward eco-innovation purchasing power supplied on the Slovak market to …

The paper aims to encourage the creation of innovation policy by individual states and state
institutions, management of companies in the energy sector, with the synergy of national and …

The paper presents the analyses and evaluates the current state of implementation of eco-
innovation in the most energy-intensive sectors in Slovakia and also compares the eco …

Eco-innovation is developing new ideas, promoting new operations, products and
processes to protect the environment, so obtaining environmental sustainability. Eco …

A socially responsible company is not only oriented to maximize its profit, but an integral part
of its philosophy is a social and environmental orientation and itself social and …

By addressing the issue of eco-innovation, we will try to provide answers to some important
questions, such as: what is and why the eco-innovation is important and which are the ways …