At present, intensification of innovation activity is recognized as the priority direction in the
operation of agrarian enterprises. It is determined that this, first of all, requires the formation …

Annotation. The article presents the results of a study of the features of using digital tools
when promoting a product on the market in modern conditions. The essence and distinctive …

The authors determine the main problems of mastering, implementation, and application of
innovations in agricultural organizations, which appear in the conditions of a crisis of the …

Purpose. The purpose of the article is to substantiate the need to use marketing
management tools to increase the competitiveness of the enterprise and create a model of …

The agrarian sector ofUkrainenot only provides the population with food, but also is an
export-oriented industry that provides more than 40% of foreign exchange earnings …

Objective: To examine the features of innovative development of agribusiness. The article
describes the features of innovative agricultural development, proceed the analysis of …

Change of a market situation causes necessity of innovative development of economy that
causes necessity in research of methodical bases of formation of innovative activity. In work …

The aim of the work is to study the theoretical and applied aspects of digitalization of the
agricultural sector for the formation of new management concepts and specific models. Their …

In modern conditions of the formation of a high-tech economy, innovations are becoming a
prerequisite for a long-term and sustainable increase in the efficiency of industries and …

In the current conditions of global transformation, the role of managing the marketing
activities of agricultural enterprises is growing. An essential element of effective business is …