This study aims to investigate the effect of digital marketing, social media marketing and
electronic word-of-mouth EWOM, on the purchase intention with moderating effect of brand …

The most popular social media promotion tool is Instagram. The main factor is that social
networking tools enable users to exchange photographs and videos. Additionally …

This study investigated the impact of digital marketing on the online purchase intention of e-
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …

Social media is forming an increasingly central part of how companies communicate their
marketing strategies to their customers. This study aims to provide an empirical analysis of …

This study aims to analyze the impact of electronic word of mouth and brand image on
online purchasing decisions moderated by price discounts. This study uses a quantitative …

This study aims to investigate the effects of electronic word of mouth (eWOM), brand image
(BI), and trust in influencing the intention to buy any products from the online market in …

Digital marketing is one of the most popular marketing approaches used by companies
specifically through social media and email marketing. On top of their ease of use and …

Purpose The purpose of this paper is to propose the concept of conviction in online
environment. It examines the vital role of conviction and firm's brand reputation while …

This study aims to analyze the effect of social media marketing and electronic word of mouth
on purchase intention through brand image. Methods This research is a quantitative …

Companies can use digital media in promoting their business or social media like Facebook,
Instagram, YouTube. Many researchers examine the effects of different uses of social media …