This research aims to examine the effect of social media marketing and e-word of mouth on
purchasing decisions; social media marketing and e-word of mouth influence purchase …

This study attempts to investigate whether Social Media Marketing Activity (SMMA) carried
out by companies/brands have a positive impact on their brand equity, e-WOM distribution …

This article is a scientific article that aims to hypothesize the influence of research between
variables that will be used in further research, within the scope of Marketing Management …

The basic purpose of this research is to analyze the impact of electronic word of mouth
(eWOM) and brand awareness on customer purchase intention with the mediating role of …

In the fourth industrial revolution, technology plays a greater role in influencing customers'
preferences towards certain brands. Internet and social media platform has become a …

The paper examined the relationship between social media and purchase intention and the
mediation role of brand equity within Ghana's fashion industry. The study was quantitative …

The research is aimed to understand the influence of social media in marketing on brand
awareness, which in the end influences purchase intention in the fashion industry. It uses a …

In the digitalization era, e-commerce plays a crucial role in the economy, followed by the
internet and smartphone technology. Also, it has a positive effect on humankind. Indonesia …

This study aims to determine how social media affects consumers' purchase intentions. 181
respondents were given questionnaires as part of a nonprobability sampling strategy that …

With technological advancements and information tomorrow, many company sectors use
technology and media as a tool in conducting marketing activities. Advertising evolution has …