This empirical research aims to test and prove the effect of marketing strategy through digital
marketing on purchasing decisions and the brand image variable is a mediation. Data were …

Purpose The purpose of this paper is to build a conceptual framework which provides both
practical and theoretical insights into drivers of consumer use of social network sites (SNSs) …

Internet shopping is a phenomena that is growing rapidly nowadays. A peep into the
exponential growth of the main players in this industry indicates there is still a large reservoir …

The purpose of current study is to investigate the effect of social media on customers' attitude
towards brand and purchase intention. Population was customers of Iran Khodro Company …

The present quantitative research is intended to conduct an investigation into the effect of
social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on …

The purpose of this study is to investigate the role of interactive digital media channels such
as social media, email marketing, and mobile marketing in creating the brand awareness …

The purpose of this study is to analyze the effect of customization purchase intention of
Smartphones, entertainment, interaction, social media marketing, trendiness, and Word-of …

Purpose The purpose of this paper is to contribute to the marketing literature regarding
Islamic countries, in particular the United Arab Emirates (UAE), by assessing the impact of …

This study aims to explore factors that have impact on purchase decision on a social
commerce, viz., social media Instagram. Thus, several dimensions namely eWOM referral …

This research examines the relationship between social media marketing activities and
purchase intention mediated by trust and brand image to confirm the constructs with …