Service innovation: why is it so difficult to accomplish?

N Dörner, O Gassmann, H Gebauer - Journal of Business Strategy, 2011 - emerald.com
Purpose–This article discusses the common factors and hindrances of service innovation.
Our purpose is to add a managerial perspective on service innovation. Design/methodology …

[引用][C] Service innovation: why is it so difficult to accomplish?

N Dörner, O Gassmann, H Gebauer - 2011 - alexandria.unisg.ch
This article discusses the common factors and hindrances of service innovation. Our
purpose is to add a managerial perspective on service innovation.

Service innovation: why is it so difficult to accomplish?

N Dörner, O Gassmann, H Gebauer - Journal of Business Strategy, 2011 - cir.nii.ac.jp
抄録< jats: sec>< jats: title content-type=" abstract-heading"> Purpose</jats: title>< jats: p><
jats: italic> This article discusses the common factors and hindrances of service innovation …

[PDF][PDF] Service innovation: why is it so difficult to accomplish?

N Dorner, O Gassmann, H Gebauer - researchgate.net
Service innovation has become essential for achieving a competitive advantage. Innovative
services are not only sought in traditional service sectors, but also in manufacturing …

Service innovation: why is it so difficult to accomplish?

N Dörner, O Gassmann… - Journal of Business …, 2011 - ingentaconnect.com
Purpose‐This article discusses the common factors and hindrances of service innovation.
Our purpose is to add a managerial perspective on service innovation. Design/methodology …

[PDF][PDF] Service innovation: why is it so difficult to accomplish?

N Dorner, O Gassmann, H Gebauer - academia.edu
Service innovation has become essential for achieving a competitive advantage. Innovative
services are not only sought in traditional service sectors, but also in manufacturing …

[引用][C] Service innovation: why is it so difficult to accomplish?

N Dörner, O Gassmann, H Gebauer - 2011 - alexandria.unisg.ch
This article discusses the common factors and hindrances of service innovation. Our
purpose is to add a managerial perspective on service innovation.

[引用][C] Service innovation: why is it so difficult to accomplish?

N Dörner, O Gassmann… - The Journal of …, 2011 - Emerald Group Publishing, Limited