[PDF][PDF] Service Marketing Mix and its usage: Lessons provided by IT companies

W Leonard, C Francesco - Marketing and Innovation …, 2017 - bslab-symposium.net
The marketing is essential, it is one of the most important elements for every company that
aim to be competitive in the ongoing turbulent environment (Porter, 1989; Grönroos, 1990; …

Service Marketing Mix and its usage: lessons provided by IT companies

L Walletzky, F Caputo - Marketing and Innovation Strategies for Small …, 2017 - iris.unisa.it
The marketing is essential, it is one of the most important elements for every company that
aim to be competitive in the ongoing turbulent environment (Porter, 1989; Grönroos, 1990; …

Service Marketing Mix and its usage: lessons provided by IT companies

W Leonard, F Caputo - Marketing and Innovation Strategies for Small …, 2017 - iris.unina.it
The marketing is essential, it is one of the most important elements for every company that
aim to be competitive in the ongoing turbulent environment (Porter, 1989; Grönroos, 1990; …

[PDF][PDF] Service Marketing Mix and its usage: Lessons provided by IT companies

W Leonard, C Francesco - researchgate.net
The marketing is essential, it is one of the most important elements for every company that
aim to be competitive in the ongoing turbulent environment (Porter, 1989; Grönroos, 1990; …