Sensory stimuli and e‐tailers

A Parsons, D Conroy - Journal of Consumer Behaviour: An …, 2006 - Wiley Online Library
This paper examines the use of sensory stimuli in the creation of store atmosphere in the
online context. Parsons (2002) shows that online shoppers are motivated by many of the …

Sensory stimuli and e-tailers.

A Parsons, D Conroy - Journal of Consumer Behaviour, 2006 - psycnet.apa.org
This paper examines the use of sensory stimuli in the creation of store atmosphere in the
online context. Parsons (2002) shows that online shoppers are motivated by many of the …

Sensory stimuli and e-tailers.

A Parsons, D Conroy - Journal of Consumer Behaviour, 2006 - search.ebscohost.com
This paper examines the use of sensory stimuli in the creation of store atmosphere in the
online context Parsons (2002) shows that online shoppers are motivated by many of the …